1. Introduction

La Maison Bahreïn stands out through its deep commitment to embodying and promoting fundamental ethical values such as integrity, transparency, and social responsibility, thereby enriching its corporate identity. Within our ethics policy, we strive to establish a framework of conduct that not only reflects these core principles but also extends to a respectful commitment toward environmental protection and animal welfare—values that are close to our heart.

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Core Principles :

Integrity and Honesty : At the heart of our ethical approach lies an unwavering commitment to act with integrity and honesty, rigorously complying with laws and regulations, and maintaining high ethical standards in all our interactions.

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Respect : We are committed to honoring the dignity and fundamental rights of every individual, thereby building healthy and lasting professional relationships based on mutual respect.

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Transparency : We strive to ensure complete transparency in our communications and operations by providing clear, accurate, and accessible information to all our stakeholders.

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Social and Environmental Responsibility : Aware of our impact on society and the environment, we adopt a responsible approach that promotes sustainable development and collective well-being. This includes valuing local and European craftsmanship, thus contributing to economic development while maintaining a high level of expertise.

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Fairness and Justice : We ensure that fairness and justice guide all our actions and decisions, promoting equal and just treatment for all, without discrimination or prejudice.

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Environmental and Animal Protection : We commit to not commercializing any cosmetic products tested on animals, in alignment with our promise to protect biodiversity and uphold our ethical values. Our partnership with an international non-governmental organization (NGO) dedicated to environmental protection and social justice, along with our commitment to waste reduction and minimizing our carbon footprint through eco-conscious transportation solutions, reflects our dedication to these causes.

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Commitment and Implementation :

La Maison Bahreïn is firmly committed to living by this ethics policy on a daily basis, ensuring its concrete implementation and adherence at all levels of the organization. We encourage each of our employees to embrace these principles in their everyday work, aiming to cultivate an organizational culture rich in ethics and integrity. Through this approach, we demonstrate our dedication to our core values and affirm our role as a responsible corporate citizen, mindful of the social and environmental impact of our actions.

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2. Value Statements

Our commitment to ethics is the foundation upon which our success and reputation are built. At La Maison Bahreïn, we are guided by values that are not limited to abstract principles, but are embodied in each of our actions and decisions. Below are the pillars that define our conduct and our relationship with others.

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Declaration of Our Core Values :

Integrity : At the core of our commitments, integrity is paramount. We commit to absolute transparency, unwavering honesty, and impeccable ethics in all our interactions. Our pursuit of integrity is the foundation of our credibility and the trust we build with all our partners.

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Excellence and Quality : At La Maison Bahreïn, we strive for excellence through the unmatched quality of our products and services. Every detail matters, and every improvement is a step toward perfection. We are committed to exceeding expectations, ensuring an exceptional experience for each of our clients. We add a touch of distinction by ensuring the client is the first to leave their imprint on our products. For this reason, we use cotton gloves when handling all Maison Bahreïn items, thereby guaranteeing their purity and integrity until they reach the hands of those for whom they were meticulously prepared.

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Responsibility : Responsibility guides each of our actions. Aware of our impact on society and the environment, we adopt a thoughtful and measured approach, aiming for sustainable development and respect for our planet and its inhabitants.

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Respect : Respect is the cornerstone of our corporate culture. We value diversity and cultivate mutual respect, creating a work environment where every individual is valued and where innovation and collaboration can thrive.

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Commitment : Our commitment to our stakeholders goes far beyond a simple promise. We are fully dedicated to creating lasting added value—not only for our clients and collaborators but also for our communities and environment. This commitment goes beyond ordinary expectations; it aims to establish a virtuous circle of shared benefits. We firmly believe in the value of each individual, as each brings a unique contribution to our common foundation. Our pursuit of excellence involves recognizing and valuing this uniqueness, for it is here that the true wealth of our company and society resides.

These values guide our actions and serve as the benchmark for our decisions. They reflect our unwavering will to uphold the highest ethical and excellence standards, marking every initiative we undertake. Through these principles, La Maison Bahreïn not only aims to reinforce its status as a responsible company but also to become a source of inspiration, contributing positively to our industry and beyond. By living according to these values, we continue on our path with clarity of mission and a firm belief that what we stand for shapes the future we aspire to create.

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3. Commitment to Stakeholders

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By integrating sustainability and ethics at every level of our corporate strategy, we reinforce our determination to contribute positively to society and the environment.

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Environmental Commitment :

Aware of our responsibility to the planet, we adopt sustainable operational practices to minimize our environmental footprint. This includes efficient resource management, waste reduction, and innovation in the development of environmentally respectful products and services. We are also involved in partnerships and projects aimed at protecting biodiversity and promoting environmental sustainability.

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Technology and Innovation :

In the field of technology and innovation, our commitment is to develop solutions that enhance quality of life while upholding our ethical principles. We invest in research and the development of clean technologies and innovative products that address current social and environmental challenges, while offering our clients sustainable and high-quality alternatives.

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Ethics and Transparency in the Supply Chain :

We are committed to maintaining an ethical, transparent, and responsible supply chain. This involves rigorous selection of suppliers and partners who share our values of integrity, respect for human rights, and environmental protection. Through regular audits and close collaboration, we ensure our ethical standards are upheld at every stage of our value chain.

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Dialogue and Community Engagement :

We value open and constructive dialogue with all our stakeholders. Whether through discussion forums, satisfaction surveys, or community gatherings, we listen to and take into account feedback to continuously improve our practices and societal contributions. We are committed to ensuring full transparency regarding our actions and to accurately reporting our social and environmental performance.

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Education and Awareness :

We play an active role in education and raising awareness of sustainability and ethical issues. Through educational programs, partnerships with academic institutions, and awareness campaigns, we aim to promote a deeper understanding of environmental and social challenges and to inspire positive action within the community.

In short, our commitment to stakeholders is rooted in a holistic approach that recognizes the interdependence between our business, society, and the environment. Through these actions and initiatives, La Maison Bahreïn strives to embody the principles of a truly responsible enterprise, working toward shared prosperity and a sustainable future for all.

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4. Ethical Standards and Professional Conduct

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Our commitment to high ethical standards and principled professional behavior extends beyond daily operations and is embedded in the long-term vision of La Maison Bahreïn. This commitment shapes a corporate culture where ethics and professionalism are seen not as constraints, but as drivers of excellence and distinction. By strengthening these foundations, we envision a sustainable and respectful trajectory that benefits all our stakeholders.

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Embedding Ethics in Our Processes

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Ethical Innovation :

We integrate ethics as a central pillar in our innovation processes. Every new product, service, or process is evaluated not only for its commercial or technological performance, but also for its alignment with our ethical values. This ensures that our growth and progress contribute positively to our social and natural environment.

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Value-Aligned Partnerships :

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We are committed to selecting and nurturing partnerships with entities that share our commitment to ethics and social responsibility. These collaborations are built on shared values, ensuring that our alliances and overall value chain reflect our dedication to ethical and professional excellence.

In concrete terms, we prioritize working with artisans often referred to as “petites mains” and promote employment in various ways. This includes direct meetings with manufacturers in their workshops, discussions with production managers when possible, and our support for entities striving to preserve endangered crafts or develop key activity hubs that add value to our company. We are also proud to collaborate with independent and lesser-known artists who bring a distinctive touch to our creations, while benefiting from our reputation to make their talents known to a broader audience. By working hand-in-hand with these contributors, we reinforce our commitment to diversity, creativity, and respect for those who contribute to our shared success.

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Sustainable Development and Integrity :

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We affirm our strong commitment to sustainable development and integrity through a series of targeted and measurable actions. Our comprehensive approach includes implementing strict environmental policies, adopting exemplary social responsibility, and actively supporting community projects aligned with our core values.

As part of our rigorous environmental policies, we are committed to reducing our ecological footprint by implementing measures such as lowering our energy consumption, managing waste responsibly, and promoting the use of renewable energy sources.

Simultaneously, our commitment to social responsibility is reflected in our respect for human rights, promotion of fair labor standards, and advancement of diversity and inclusion within our company. We also support initiatives aimed at improving the living conditions of local communities where we operate. By investing in beneficial community projects such as educational, health, and economic development programs we strive to make a positive and lasting impact on local populations.

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Capacity Building and Empowerment

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Employee Empowerment :

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In our approach to empowering employees, we provide each team member with the tools and support needed to become an ethical leader in their field. This includes offering resources and guidance that encourage decision-making aligned with our core values.

A concrete example of this commitment is our continuous training program, which provides employees with learning and professional development opportunities. Through training sessions, workshops, and mentorship, we encourage them to strengthen their skills, acquire new knowledge, and enhance their ethical leadership.

We also encourage employees to actively participate in internal initiatives such as social responsibility committees or ethics-focused working groups. These platforms allow them to help shape our corporate culture, share ideas and concerns, and collaborate on important decisions.

By creating an environment where innovation and integrity go hand in hand, we foster a climate of trust and engagement within our team. Each member feels valued and heard, enhancing our collective ability to meet our objectives while staying true to our values.

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Ongoing Dialogue :

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In our commitment to exemplary ethical practices, we maintain continuous dialogue with our stakeholders. This open and transparent exchange allows us to regularly evaluate our actions and improve them based on the needs and expectations of our environment.

A concrete example of this ongoing dialogue is our commitment to organizing regular meetings with clients, employees, suppliers, and other key stakeholders. These interactions provide valuable insights into how our ethical practices are perceived and experienced.

We also use various communication tools such as online surveys, discussion forums, and working groups to encourage active and diverse participation. These platforms help us stay at the forefront of best ethical practices and adapt our strategies to meet evolving societal and environmental expectations.

By maintaining this ongoing dialogue, we demonstrate our commitment to being responsible actors and to evolving proactively in order to contribute positively to society and the environment.

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Toward Broader Responsibility

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Societal Contribution :

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Our commitment to education and community well-being is reflected in our intention to go beyond financial initiatives. For example, we plan to collaborate with local schools by offering internship opportunities within La Maison Bahreïn.

This approach would not only raise students’ awareness of our educational mission, but also provide them with valuable hands-on experience in the fields of haute couture and design. By opening our doors to these young talents, we contribute to their professional development while sharing our passion for craftsmanship and creativity.

By focusing on such initiatives, we reinforce our commitment to education and training for future generations, while fostering a meaningful exchange between our company and the communities we serve.

By integrating these principles and practices into every aspect of our activity, La Maison Bahreïn not only sets a model of ethical excellence but also paves the way for a new era where businesses genuinely serve society. This constant evolution toward a more responsible and ethical future is what drives and inspires us to move forward together.

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5. Conflicts of Interest

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As part of our rigorous ethical approach, proactive management of conflicts of interest is central to ensuring the integrity and maintaining the reputation of La Maison Bahreïn. A conflict of interest arises when an individual’s personal or financial interests could improperly influence their professional decisions or behaviors, thus compromising the impartiality and objectivity required in the execution of their duties.

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Identification and Prevention :

To detect and prevent conflicts of interest before they arise, we have implemented mandatory reporting processes for all employees. These processes are designed to identify potentially problematic situations at an early stage, allowing for quick and effective intervention. This is complemented by clear policies that define activities and behaviors that could generate conflicts, ensuring that all members of the organization understand their responsibilities and the limits of their actions.

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Education and Awareness :

To demonstrate our commitment to educating and raising awareness about conflicts of interest, we regularly organize educational programs for our staff. These initiatives aim to increase awareness and understanding of the issues related to conflicts of interest, and provide employees with the tools they need to recognize and avoid them.

For example, we offer interactive seminars, training workshops, and awareness sessions led by experts in ethics and compliance. These programs cover a wide range of topics, from defining conflicts of interest to practical strategies for identifying and effectively managing them in a professional setting.

Additionally, we use case studies and real-life scenarios to illustrate the various forms of conflicts of interest and their potential implications. This allows our employees to become familiar with concrete situations and develop their ability to make ethical decisions in their daily work.

By investing in education and awareness, we foster an organizational culture where ethics and integrity are valued and integrated into all activities. This not only strengthens our company’s trust and credibility but also helps prevent risks related to conflicts of interest, ensuring our commitment to responsible and ethical business practices.

Alert and Resolution Mechanisms:

To illustrate our approach to alert and resolution mechanisms for conflicts of interest,

 

consider the following example :

Let’s imagine an employee anonymously reports a potential conflict of interest involving a colleague who appears to favor a specific supplier in the procurement process, without apparent justification. The report is made via our confidential reporting channel, ensuring the confidentiality of the process.

Following this, our ethics and compliance team conducts a discreet and impartial investigation to assess the validity of the report. They review the relevant documents, interview the involved parties, and evaluate available evidence to determine if a conflict of interest actually exists.

If the conflict of interest is confirmed, several resolution strategies may be considered. For example, the employee in question could be reassigned to other responsibilities that do not conflict with their personal interests, or corrective measures could be taken to ensure fair competition in the procurement process.

In the most severe cases, a complete separation of the conflicting activities may be necessary to preserve the integrity of our operations and restore trust in our business practices.

By adopting a proactive and transparent approach to reporting conflicts of interest, we demonstrate our commitment to an ethical and responsible culture, where each employee is encouraged to contribute to the preservation of our organizational integrity.

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Integrity and Compliance :

Our comprehensive approach to conflicts of interest highlights our unwavering commitment to integrity and compliance. We recognize that upholding these principles is essential to building and maintaining the trust of our employees, clients, business partners, and shareholders. By systematically aligning our practices with our ethical values, we reinforce our position as a responsible and trustworthy company.

In short, through preventive, educational, and corrective measures, La Maison Bahreïn ensures that conflicts of interest are managed with the utmost rigor. This approach reflects our determination to make ethics and responsibility the pillars of our success, ensuring that our actions and decisions are always made in the best interest of all our stakeholders and in respect of our fundamental commitments.

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6. Respect for Confidentiality and Data Protection

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La Maison Bahreïn places utmost importance on the protection of personal data for its customers. We implement rigorous measures to ensure the security and confidentiality of the information collected during your browsing and purchases on our site.

Our privacy policy is regularly updated to ensure compliance with current regulations. We ensure that your data is processed with the highest level of diligence, applying strict protocols for securing and managing information.

We are committed to safeguarding your privacy by offering you complete control over your data management preferences. For any questions or specific requests, our Customer Service is at your disposal.

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7. Social and Environmental Responsibility

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Recognizing our significant influence and responsibility towards current and future generations, we implement policies and initiatives that reflect our commitment to making a positive contribution to the planet and society.

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Transparency and Accountability :

We are committed to maintaining complete transparency in our actions and to being fully accountable for our environmental and social impact. This is demonstrated through the regular publication of sustainability reports that assess our environmental, social, and governance (ESG) performance, allowing our stakeholders to track our progress and hold us accountable for our commitments. We are committed to publishing annual data on our company's environmental and social performance, ensuring the accuracy of this information.

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Collaboration with Stakeholders :

La Maison Bahreïn recognizes the importance of collaborating with clients, suppliers, local communities, and non-governmental organizations to amplify our positive impact. We actively seek to create strategic partnerships with those who share our vision for a sustainable future, collaborating on projects and initiatives that have a positive social and environmental impact.

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Commitment to International Standards :

We align with international standards for social and environmental responsibility, such as the United Nations Global Compact Principles and the Sustainable Development Goals (SDGs). This alignment guides our strategy and actions, ensuring that we make a meaningful contribution to addressing global challenges such as climate change, social inequality, and biodiversity preservation.

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Sustainable Corporate Culture :

We actively promote a corporate culture that values and rewards responsible and sustainable behaviors. By integrating sustainability criteria into our decision-making processes, performance evaluations, and employee recognition, we encourage every member of our team to contribute to our sustainability objectives.

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Innovation for Social Good :

We believe that innovation can play a key role in solving social and environmental problems. By investing in clean technologies and supporting social innovation through our company, we aim to develop solutions that improve people's lives while protecting our planet.

In summary:

Social and environmental responsibility is at the heart of La Maison Bahreïn's identity and mission. By adopting a comprehensive approach and implementing targeted strategies and initiatives, we strive to conduct our business in an ethical and sustainable manner, with a constant commitment to continuous improvement. Through these actions, we hope to not only enrich our business and stakeholders but also contribute to a more sustainable and equitable future for society as a whole.

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8. Training and Awareness

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La Maison Bahreïn's commitment to a culture of ethics and integrity is concretely manifested through our training and awareness initiatives. We understand the vital importance of equipping our employees with the knowledge and skills necessary to act ethically in all their professional actions. Our efforts to deeply integrate ethical principles into our organization's daily practices are continuous and evolving, reflecting our commitment to the highest ethical standards.

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In-depth Training Programs :

We have developed customized training modules that address critical topics such as ethical decision-making, conflict of interest management, and compliance with relevant policies and regulations. These training programs are designed to be interactive and engaging, encouraging active participation and deep reflection on potential ethical dilemmas.

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Dynamic Awareness Platforms :

Ethical awareness is encouraged daily using various channels to keep the dialogue open and active. We use newsletters, webinars, and discussion spaces to share updates, insights, and concrete examples that illustrate the application of ethics in our professional context. These initiatives aim to keep ethics at the forefront of our employees' minds and foster a culture of transparency and dialogue.

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Practical Approaches and Real-World Scenarios :

The emphasis on applying theoretical knowledge through realistic case studies and simulations ensures that employees are well-prepared to face complex situations. These practical activities help strengthen the applicability of ethical principles in real-life situations, thus enhancing our employees' ability to make informed decisions that align with our values.

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Monitoring Progress and Impact :

Continuous evaluation of our training initiatives is crucial to measure their effectiveness and impact. By gathering feedback and analyzing ethical behaviors and decisions within our organization, we can refine and improve our training programs to ensure they remain relevant, effective, and aligned with ever-evolving expectations.

In conclusion, our training and awareness efforts are essential to cultivating an atmosphere where ethics and integrity are not only valued in theory but actively lived by every member of our organization. By investing in continuous education and promoting a deep understanding of issues, La Maison Bahreïn reaffirms its commitment to being a company where ethics guide every decision and action.

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9. Reporting and Problem Resolution Mechanisms

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The implementation of robust reporting and problem resolution mechanisms is a cornerstone of our commitment to integrity and clarity at La Maison Bahreïn. We understand the critical importance of providing our employees with secure and confidential means to share their concerns, thereby strengthening our organizational culture of ethics.

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Diversified Reporting Channels :

The establishment of multiple reporting channels ensures that all our employees, regardless of their role or position, can report behaviors or situations that go against our values and may lead to a conflict of interest. Whether through an anonymous hotline, a dedicated email address, or a secure online form, we guarantee accessibility and complete confidentiality to encourage open and fearless communication.

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Fair Investigation Process :

Upon receiving a report, our investigation procedure is implemented with seriousness and professionalism. Each step is designed to ensure a thorough and impartial analysis, focused on uncovering the truth while maintaining fairness for all parties involved. This rigorous approach ensures that corrective actions and disciplinary measures are applied justly, based on established facts, and always in accordance with regulations, laws, and respect for human rights.

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Whistleblower Support :

Protecting whistleblowers is a top priority. By emphasizing our unwavering support for those who speak out, we reinforce our commitment to combating unethical practices. Our non-retaliation policy is clearly communicated and strictly enforced, ensuring that reporting concerns positively contributes to our work environment and is free from any negative consequences.

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Strengthening the Culture of Integrity :

These mechanisms are not only management tools but also living expressions of our culture of integrity. By encouraging responsible reporting and treating each case with the seriousness it deserves, we cultivate an environment where trust and mutual respect thrive. This creates a workplace where ethics guide actions, decisions are made with consideration, and everyone feels responsible for maintaining the high standards we have set.

La Maison Bahreïn is committed to continuously improving these mechanisms, actively listening to our employees, and adapting our procedures to better address emerging challenges. By embedding these practices into our daily operations, we affirm our determination to make ethics and transparency not only pillars of our success but also markers of our identity as a company.

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Updated April 2025

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